Often times we are asked by potential retailers " what makes the SIC brand different" and "why should we choose your brand". We like to start off by explaining how our brand is unique in the fact that our #1 focus is on small business retailers. We understand that small business retail can be difficult. That is why we offer the unique ability to order only the products that you need with the "build your own 12 pack". We also know that as a small business, you want to know that you can confidently stand behind the products that you carry. That is why we back our products with a lifetime guarantee. Most importantly, we know how important it is to carry products that are unique & different. That is why we offer a wide selection of colors & designs and our product development team is always working to create new products & designs.
SIC was started by two friends (Bobby & Erik) who had a very simple idea. Create a drinkware brand that is stylish & portable. Their ultimate goal was to create products that you will use for your first cup of coffee to your last evening cocktail and more importantly will be right there with you and your family for special moments in life.